Right now Facebook is in the EXACT same commercialization vector that MySpace was in (care of the controlling stake Microsoft bought) that left them vulnerable to something "cooler"...
the TRUE irony her is Facebook was built on #privacy as a user added-value, now they make billions selling you to the marketing machine...wait they HAVE become the marketing machine! http://bits.blogs.nytimes.com/2013/12/17/facebook-introduces-video-ads/
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